Social media makes it possible to engage with others. If you own a food business, you can take advantage of the fact that people sharing pictures of their drinks and food. When done right, your social media marketing efforts can give you better results. It could maximize your return of investment. Ready to launch your brand on social media? Here are a few tips to help you achieve that:
1.Work on developing your brand.
Before presenting your restaurant to the world, think first about the image you want to portray online. This includes the theme where your Instagram posts revolve around or the approach you are planning to have on twitter social media marketing. If you haven’t checked Wendy’s Twitter account, they engage people with their sassy tweets. Like this restaurant, you should also have a particular voice in communicating with your followers.
2.Share your high-quality photos on Instagram.
Foods and drinks are among the best things you can share on visual platforms like this. People will surely appreciate it more if the photos are in high resolution. Pinterest is also a nice place to promote visual content but it is usually used to share recipes and DIY cooking. To drive more people into your page, use hashtags along with your Instagram photos. They help increase your visibility on this network.
3.Don’t forget the power of Facebook.
Instagram is definitely an appropriate platform for sharing drool-worthy food pictures but still see the importance of Facebook. It’s still the leading platform when it comes to the number of users. There are millions of users on this platform everyday. Being inactive on Facebook means missing a lot of opportunities because you are not expanding your network.
4.Use your Twitter account to update followers about the events in your business.
Certainly, there is a different kind of approach that works for every platform. You can still use Twitter for your marketing strategy. It can be used when sharing a new item in your menu or if there are changes in your restaurant’s opening hours. Twitter is a great platform for sharing instant updates to your targeted audience.
5.Create an engagement.
If you want to urge your followers to support more of your social media posts, start by building relationships with them. If they have questions, be nice in answering them as urgent as you could. You can start by engaging with them. If you were tagged in photos relevant to your business, it will not hurt to repost them. Your followers will feel that you are sincere when they feel important.
To add to these five basic tips, another thing you can do is to create a space in your restaurant that will be good enough for sharing on social media. People will eventually share something if it is Instagram-worthy. You don’t need to spend a lot on designing a certain space. It could be as simple as decorating a wall or adding some quotes for inspiration.