If you own an online retail site, you want to make sure that what you do will increase conversation rates, ultimately leading to increased profits.
Below are just some design tips that every website developer should know.
Fast Loading Sites = Happy Customers
Retail websites will have a lot of pictures of the products that they sell and because some of them are poorly optimized, page loading speeds suffer tremendously.
The best web making companies believe that if your website loads slower than others, then you’re going to experience a higher bounce rate.
To prevent this from happening, make sure that you do some necessary steps. You could compress your images so that it will take far less time to load and you can even enable browser caching so that in the event that the same person wants to access your site again, it will load up much faster.
Fewer Registration Fields, Fewer Mistakes
When people want to conduct business with you on your site, you might have to require them to fill in certain information first. This is just standard business practice, however, if you require them to fill a lot of forms, chances are that they will cancel the purchase and find another platform.
Believe it or not, that actually happens. So as much as possible, implement lesser registration fields and only ask the most important information from the customer. In other words, go straight to the points that really matter.
Increase Customer Confidence with Testimonials
Amazon is one of the largest online retailing sites out there and one reason why they are trustworthy is that they allow reviews and testimonials from verified customers.
When someone buys a product from their website, they can have the option to leave a review. These reviews are what influence the buying decision of their customers.
By implementing a similar feature on your site, you will increase customer confidence. Knowing how an item performs and its build quality based on a number of reviews will definitely help increase sales.
Look at the Checkout Page
The checkout page is the part of your website where customers are already willing to buy the product. However, customer abandonment still happens if your checkout page is buggy, slow to load, and experiences a slew of other problems.
Make sure to check the checkout page yourself and see if there are any bugs that need fixing. The process of buying something should be as easy and as seamless as possible.
Answer Frequently Asked Questions
Part of selling something is customers asking common questions about them. This is why creating a FAQ page that will help answer your customers’ queries can really help. It has to be informative and also straightforward as well. No more fluff, no more intricate designs, just straight out answers.
Choose the Right Color for Your CTA
Your Call-to-Action (CTA) button is important because it will guide your customers on what to do next. Buttons that say “Click Me!” or “Buy Now!” are just some examples.
The thing is, if you’re using such icons, you have to make sure that it stands out. You can do this by using a contrasting color than the one you use for your background.
Add High-Quality Images
Adding images on your product pages can help with sales since your customers will know what they’re going to get.
Aside from adding high-quality pictures, also make sure to put the appropriate alt tag and file name for SEO purposes as well.